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Client vs customer: Why smart businesses know both [2025]
The client vs customer distinction shapes how successful businesses build their relationships today. While customers typically focus on immediate purchases and brand loyalty, clients seek long-term partnerships and personalized...
How to master social media marketing for international client attraction
Did you know that 59% of the world's population uses social media, but only 1 in 10 businesses successfully reach international audiences through these platforms?
How to verify a company’s legitimacy as a freelancer
As a freelancer, ensuring the legitimacy of a company before engaging in any work is crucial. Scams and fraudulent offers are prevalent, making it essential to conduct thorough company verification. This guide will walk you...
Forex mistakes to avoid as an Indian business owner travelling abroad
India is emerging as a leading business capital globally, and Indian business owners are no longer limiting their business to just their city or country. A lot of Indian business owners are expanding their businesses overseas and...
Understanding GIFT City Gandhinagar: A Catalyst for Indian Business Growth
GIFT City Gandhinagar is India's first operational smart city and international financial hub, transforming the country's financial services landscape. Since its inception, this emerging global financial centre has attracted over...
Foreign Transaction Fee vs Currency Conversion Fee
Ever checked your bank statement after an international purchase, only to find mysterious fees eating into your money? You're not alone. Hidden charges in money exchange often catch people off guard, with two main culprits:...