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Wall Street’s halloween: Caution, courage, and candour

Denila Lobo
October 31, 2025
2 minutes read
Wall Street’s halloween: Caution, courage, and candour

Halloween on Wall Street is never just about ghosts and ghouls. As traders walked into the morning of 31 October, 2025, the mood on the New York Stock Exchange matched the autumn chill outside, measured, reflective, and full of anticipation. The end of October always signals a time of portfolio rebalancing, punctuated by the shadow of month-end volatility. On this particular Friday, seasoned investors weren’t just watching for market swings; they were listening closely for insights that might shape November and beyond.

Despite the festive atmosphere, business on the floor pressed on at a familiar rhythm. “Halloween is a peculiar day for trading,” quipped Lillian Hart, a senior market strategist at Evercore, “fund managers use it to clean up portfolios, but volatility often lurks behind the costumes”. The Dow Jones nudged higher, rising to 42,655.85, a gentle climb attributed to strong showings from consumer stalwarts like Procter & Gamble and McDonald’s. Meanwhile, tech giants such as NVIDIA and Microsoft struggled to keep pace, weighed down by recent profit-taking and anxious earnings headlines.

One distinct feature of today’s session was the lighter trading volume. Fund managers took the opportunity to tidy up holdings, setting the stage for new positions as November approaches. Consumer-focused firms, from Coca-Cola to McDonald’s, notched notable gains. The reason, explained Hart, is simple: “When economic headlines get noisy, investors flock to brands they trust. That’s why you see Coca-Cola and McDonald’s showing resilience, people are still spending, even in uncertain times”.

Bar chart showing percentage stock price changes for P&G, McDonald's, Coca-Cola, Nvidia, Amazon, and Microsoft on October 31, 2025.

The Fed’s new moves and market reactions

Beyond the stock tickers, the biggest undercurrent shaping sentiment came from the Federal Reserve’s latest policy announcement. On Wednesday, the Fed cut rates by another 25 basis points, bringing the federal funds rate closer to 3.75%, a move designed to support a softening labour market and slow inflation. Yet, if traders were hoping this would usher in a season of easy money, Federal Reserve Chair Jerome Powell threw a spanner in the works. In his press briefing, Powell cautioned that another rate cut in December is “not a foregone conclusion,” igniting fresh debate on Wall Street about the path forward.

“This market is wrestling with a lot of mixed signals,” noted Marcus Reynolds, investment strategist at Glenmede, in a chat with The Economic Times. “We’ve got robust consumer spending, upbeat third-quarter earnings, and yet persistent inflation. Powell’s tone suggests that policymakers are divided. No one wants to bet the farm on more rate cuts just yet”.

The knock-on effect? Bond yields moved higher, the dollar strengthened, and tech stocks looked vulnerable. As Microsoft and NVIDIA stocks slipped, consumer staples like Procter & Gamble emerged as havens of stability. “You’re seeing a classic flight to safety as investors navigate both policy risk and the shifting macro picture,” said Reynolds.

Line graph showing Dow Jones Index values rising steadily from October 27 to October 31, 2025.

Spirits high, eyes forward

Even with the spectre of volatility, the market’s fundamentals continue to hum. Third-quarter growth remains robust, propelled by healthy consumer spending and the ever-present buzz around AI investments. Forward-looking indicators suggest that the economy is pacing itself for continued expansion, though investors know better than to let their guard down.

Mattioli Woods, in its October commentary, summed up the situation neatly: “American equities are well supported by growth, innovation, and mergers, but stretched valuations demand greater selectivity. Navigating the mega-cap dominated indices requires a steady hand and a clear-eyed approach”.

So, as Wall Street closes out Halloween, traders and investors continue to balance optimism with caution. The day’s tale is not one of tricks, but rather of careful recalibration, an annual ritual as familiar as pumpkins and costumes, yet more consequential for the months that lie ahead.

Disclaimer: The views and recommendations made above are those of individual analysts or brokerage companies, and not of Winvesta. We advise investors to check with certified experts before making any investment decisions.

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